Options for ...
Finding Your
Website
Adding a Map to Your
Website
Regional or Local Directories
Manufacturers and
Wholesalers
Multi-outlet Retailers
and Franchises
Member
Organisations
Industry
Specialists
Finding Your Website
If you've invested in a business website, it's
essential that people can find it.
There are two main methods of finding websites via the internet
itself ... search engines and search directories.
The business of manipulating search engine ranking rules to
obtain top positioning in search results is know as "Search
Engine Optimization" (SEO). It is extremely competitive
these days with companies continually spending thousands of
dollars having their websites "search engine optimised"
so they'll appear in search results ahead of their
competitors. We know because we have specialised in "Search
Engine Optimization" (SEO) services since 1996.
SEO specialists are always finding new ways of manipulating
search results and Search Engines try to stay ahead of the SEO
specialists. This can be a costly exercise for business people.
The bottom line is ... unless your website is highly optimised
for search engines, it may never be found.
The answer to overcoming this problem is to list your website on
a directory such as Paldex. Paldex can't be manipulated and
searchers get accurate results.
To add your website link to Paldex you simply register for free,
then:
- Login and add your web address (URL) and business
description
- Update/confirm your contact details
- Add your additional keywords and keyword phrases.
- Click Purchase (only $295 per year)
One of our Paldex team will then approve your link and contact
you.
With a Paldex Web-linked Listing (UGL) you get:
- Additional Search Cability: Add up to 5000 keyword
characters that you want to be found by. These are indexed by the
database and will ensure a direct link (Blue Locator dot
 on map) from Paldex to your website site displays
on the map whenever a user searches on your keywords or keyword
phrases.
- Your Blue Business Locator : appears on maps over the top of free listings.
- Targetted keywords and keyword phrases: You can
include your products, services, brand names ... in fact any
keywords or keyword phrases that people are likely to enter to
find you.
- Automatically points to your address: Your website
link is automatically placed onto the map at the address you
provide.
- Easily modify your listing details: You can log-in at
any time to update your business and contact information.
- Be Found Visually: Users can zoom-in to browse
businesses on the map location they desire. This means if your
business is in the area of interest, your website has every
chance of being clicked on.
- Your Listing ahead of Free Listings: WebLinked
listings always appear in the search results list ahead of free
listings.
- Equal Ranking of Search Results: The first 200 records
that are closest to the point of search are returned and listed
alphabetically. The only exception to this is UGLs (blue dots)
are listed first, then free listings (grey dots).
- One Price for Everyone: Your competitors are not able
to pay more than you to rank higher or appear at the top of the
search results. The Paldex business model is fairer for
everyone.
- Add Searchable Industry, Product and Service
Classifications: You can add SIC codes (Standard Industry
Classification codes) & UNSPSC codes (United Nations Standard
Product & Service Classifications). Add as many
classifications that are relevent to your business. Users can
search a code to find an appropriate business
- Add Special Search Filters: Each of the 21 major
industry segments in Paldex.com can provide customised filters
relevant to your industry. You can add these to assist searchers
who only want to find businesses with a specific capability (eg.
they accept a particular brand of credit card).
Adding a Map to Your Website
When you upgrade to our Paldex Weblink Package, we will
provide you with a link for your own business map locator.
Add it to your website and your email signature.
When people click the link, a window will open showing your
business listing details together with a detailed map of your
location.
It's like a mini-advertisement!
 Click the image to see an example ... 
Regional or Local Directories
Paldex can be customised for location-specific, Local and Regional Directories.
This is suitable for Councils, Government or Business Directory Operators wanting to enhance their existing online directory or to establish a new one.
Paldex can be configured to open on a map of the desired location ... from a Country, State or Province, right down to a specific Postcode or Suburb.
CLICK HERE to see an EXAMPLE of a Regional Directory.
Manufacturers and Wholesalers
Paldex can customise a seller locator package for your
Products &/or Brands.
This "where you can buy it" package allows customers
wanting your product or service to locate your sellers / outlets
/ retailers via an interactive map locator on your website. For a
surprisingly low investment you can add value for your customers,
resellers … and your bottom-line.
International Industry and Product
classifications:
Add International industry standard classifications that are
relevant for your business, it's products and services - SIC
codes (Standard Industry Classification codes) & UNSPSC codes
(United Nations Standard Product & Service Classifications).
Ensure your business, products and services are found when anyone
searches a relevant code.
Multi-outlet Retailers and Franchises
Paldex can customise a Store Locator for your website.
A Paldex Store Locator Package allows you to show the
location of your stores via an interactive map with your own
branding. Also, every location is listed in the Paldex directory,
letting customers find your stores from any other portal /
directory site that uses the Paldex FindEngine system.
CLICK HERE to see an EXAMPLE (Tyrepower store locator).
Member Organisations
If you run a "Member Organisation" or business, you
can incorporate the Paldex FindEngine system into your website so
that in addition to the Paldex normal functions, it can also
feature:
- Your organisation's branding.
- Mapping and search results that can be restricted to only
show your members and/or related associates.
- Ability to "credential" members.
Industry Specialists
If you own an "Industry Specific" business, you can
incorporate the Paldex FindEngine system into your website so
that in addition to the Paldex normal functions, it can also
feature:
- Your own branding.
- Mapping and search results that can be restricted to only
show your own customers, suppliers, associates and/or industry
organisation’s members.
- Ability to "credential" or "rate" those
listed.
We can customise a Paldex solution to meet your individual
business needs. Call Business Services Direct on 1300 799 945 to
discuss your needs.
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